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Vista de la aplicación de Starbucks impulsada con GenAI en una tablet.

INTELIGENCIA ARTIFICIAL

Starbucks presenta asistente de GenAI para sus baristas con tecnología de OpenAI

11 Jun 2025

por Equipo editorial IT Masters Mag

<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-768x432.jpg" class="card-responsive-img fit-img" alt="Mexico,City,,Dec,03:,Palacio,De,Hierro,,Moliere,,Polanco,On" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1536x863.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1024x575.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CIBERSEGURIDAD
El Palacio de Hierro acumula más de una semana con fallas en su sistema
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por Equipo editorial IT Masters Mag
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Valora: Personal de día, servicio autónomo de noche, el modelo híbrido que Femsa adquirirá
06 Jul 2022
por Francisco Iglesias
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<img width="768" height="513" src="https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-768x513.png" class="card-responsive-img fit-img" alt="Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui," decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-768x513.png 768w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-300x200.png 300w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-811x541.png 811w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-230x154.png 230w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui.png 1080w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Chedraui se alía con Mercado Libre: lanza tienda en el marketplace y acepta Mercado Pago
14 Jun 2022
por Equipo editorial IT Masters Mag
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Amazon introduce la tecnología mixta para que usuarios se 'prueben' tenis deportivos
09 Jun 2022
por Equipo editorial IT Masters Mag
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-768x512.jpg" class="card-responsive-img fit-img" alt="Slow,But,Stable,Investment,Or,Low,Fluctuate,Stock,Market,Concept," decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-768x512.jpg 768w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-300x200.jpg 300w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-811x541.jpg 811w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-230x153.jpg 230w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Crecerá 5.5% gasto empresarial IT durante 2022: Select
22 Feb 2022
por Maricela Ochoa Serafín
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415-768x512.jpg" class="card-responsive-img fit-img" alt="Smart,Warehouse,Management,System.worker,Hands,Holding,Tablet,On,Blurred,Warehouse" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415-768x512.jpg 768w, https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415-300x200.jpg 300w, https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415-811x541.jpg 811w, https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415-230x153.jpg 230w, https://www.itmastersmag.com/wp-content/uploads/2021/09/shutterstock_1714734415.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Opinión: El retail evoluciona en México
08 Sep 2021
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-768x432.png" class="card-responsive-img fit-img" alt="Walmart CIO" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-768x432.png 768w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-300x169.png 300w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-811x456.png 811w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-1536x864.png 1536w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-230x129.png 230w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420-710x400.png 710w, https://www.itmastersmag.com/wp-content/uploads/2021/04/vlcsnap-2021-04-21-17h39m25s420.png 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Video
Walmart mete acelerador a la nube y a la adopción de una sola plataforma omnicanal de atención a clientes
21 Abr 2021
por Mónica Mistretta
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409-768x512.jpg" class="card-responsive-img fit-img" alt="tecnología retail" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409-768x512.jpg 768w, https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409-300x200.jpg 300w, https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409-811x541.jpg 811w, https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409-230x153.jpg 230w, https://www.itmastersmag.com/wp-content/uploads/2020/11/shutterstock_1381420409.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
El futuro del retail, derivado de la crisis pandémica, recae en las herramientas tecnológicas
27 Nov 2020
por Equipo editorial IT Masters Mag
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