R

retail

Primer plano de Carlos Guerrero, CTO de Circle K México, con la mano en la barbilla durante una entrevista sobre retail digital.

ENTREVISTA DIGITALIZACIÓN

Carlos Guerrero, CTO de Circle K México: “El mercado digital y la omnicanalidad nos han permitido competir contra los grandes”

23 Jul 2026

por Mónica Mistretta

<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google-768x432.jpg" class="card-responsive-img fit-img" alt="Screenshot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2026/01/16095720/NRF-2026-Walmart-Google.jpg 800w" data-eio="l" />

INTELIGENCIA ARTIFICIAL
Walmart también se asocia con Gemini de Google para facilitar la búsqueda y compra de productos
13 Ene 2026
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo-768x432.jpg" class="card-responsive-img fit-img" alt="Justo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/12/16134704/Justo.jpg 800w" data-eio="l" />

TRANSFORMACIÓN DIGITAL
Jüsto, el primer súper digital mexicano, cierra operaciones
15 Dic 2025
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-768x432.jpg" class="card-responsive-img fit-img" alt="Vista de la aplicación de Starbucks impulsada con GenAI en una tablet." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/06/11190721/Starbucks-GenAI.jpg 1600w" data-eio="l" />

INTELIGENCIA ARTIFICIAL
Starbucks presenta asistente de GenAI para sus baristas con tecnología de OpenAI
11 Jun 2025
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-768x432.jpg" class="card-responsive-img fit-img" alt="Mexico,City,,Dec,03:,Palacio,De,Hierro,,Moliere,,Polanco,On" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1536x863.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-1024x575.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2024/08/21011549/Palacio-de-Hierro-fachada-Polanco.jpg 1600w" data-eio="l" />

CIBERSEGURIDAD
El Palacio de Hierro acumula más de una semana con fallas en su sistema
20 Ago 2024
por Equipo editorial IT Masters Mag
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida-768x512.png" class="card-responsive-img fit-img" alt="avec-app-tienda-hibrida" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida-768x512.png 768w, https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida-300x200.png 300w, https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida-811x541.png 811w, https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida-230x153.png 230w, https://www.itmastersmag.com/wp-content/uploads/2022/07/avec-app-tienda-hibrida.png 1080w" data-eio="l" />
Valora: Personal de día, servicio autónomo de noche, el modelo híbrido que Femsa adquirirá
06 Jul 2022
por Francisco Iglesias
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<img width="768" height="513" src="https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-768x513.png" class="card-responsive-img fit-img" alt="Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui," sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-768x513.png 768w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-300x200.png 300w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-811x541.png 811w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui-230x154.png 230w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Alejandro-Caballero-Mercado-Libre-Arturo-Vasconcelos-Grupo-Chedraui.png 1080w" data-eio="l" />
Chedraui se alía con Mercado Libre: lanza tienda en el marketplace y acepta Mercado Pago
14 Jun 2022
por Equipo editorial IT Masters Mag
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes-768x512.png" class="card-responsive-img fit-img" alt="Amazon Virtual Try On for Shoes" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes-768x512.png 768w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes-300x200.png 300w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes-811x541.png 811w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes-230x153.png 230w, https://www.itmastersmag.com/wp-content/uploads/2022/06/Amazon-Virtual-Try-On-for-Shoes.png 1080w" data-eio="l" />
Amazon introduce la tecnología mixta para que usuarios se 'prueben' tenis deportivos
09 Jun 2022
por Equipo editorial IT Masters Mag
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<img width="768" height="512" src="https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-768x512.jpg" class="card-responsive-img fit-img" alt="Slow,But,Stable,Investment,Or,Low,Fluctuate,Stock,Market,Concept," sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-768x512.jpg 768w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-300x200.jpg 300w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-811x541.jpg 811w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx-230x153.jpg 230w, https://www.itmastersmag.com/wp-content/uploads/2022/02/Crecimiento-económico-en-Mx.jpg 1000w" data-eio="l" />
Crecerá 5.5% gasto empresarial IT durante 2022: Select
22 Feb 2022
por Maricela Ochoa Serafín
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