BBVA

TRANSFORMACIÓN DIGITAL
BBVA México apuesta por las "finanzas embebidas" y lanza Pago Directo

27 Ene 2026
<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-768x432.jpg" class="card-responsive-img fit-img" alt="BBVA-OpenAI-ChatGPT" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2026/01/24195843/BBVA-OpenAI-ChatGPT.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
BBVA México aprovecha su alianza con OpenAI para regalar tres meses de ChatGPT Go a clientes
22 Ene 2026
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-768x432.jpg" class="card-responsive-img fit-img" alt="BBVA-OpenAI-acuerdo-AI-2025" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/12/15071805/BBVA-OpenAI-acuerdo-AI-2025.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
BBVA y OpenAI profundizan colaboración para crear asistente conversacional inteligente
12 Dic 2025
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-768x432.jpg" class="card-responsive-img fit-img" alt="BBVA-México-Las-mas-innovadoras" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/10/28112934/BBVA-Mexico-Las-mas-innovadoras.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
“Nos llevó mucho tiempo entrenar a la AI”: BBVA México
27 Oct 2025
por Maricela Ochoa Serafín
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-768x432.jpg" class="card-responsive-img fit-img" alt="ChMx &#8211; Lanzamiento Futura" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-1536x865.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-1024x577.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/10/25190941/Hugo-NajeraBBVA-Mexico.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
BBVA México presenta su nueva app móvil basada en AI para la hiperpersonalización
24 Oct 2025
por Equipo editorial IT Masters Mag
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-768x432.jpg" class="card-responsive-img fit-img" alt="Hugo-Najera-BBVA-Mexico-banca-minorista" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-1536x865.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-1024x577.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/09/08151557/Hugo-Najera-BBVA-Mexico-banca-minorista.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
Hugo Nájera, director de Banca minorista de BBVA México: “Casi todos nuestros presupuestos apuntan a la AI”
08 Sep 2025
por Mónica Mistretta
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-768x432.jpg" class="card-responsive-img fit-img" alt="Hugo-Najera-BBVA-AI-OpenAI" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/08/14195534/Hugo-Najera-BBVA-AI-OpenAI.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
BBVA México reduce más de la mitad del promedio en AL el fraude en tarjetas con AI
12 Ago 2025
por Francisco Iglesias
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-768x432.jpg" class="card-responsive-img fit-img" alt="BBVA-Mexico-conferencia-prensa" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-1536x864.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-1024x576.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2025/07/25203358/BBVA-Mexico-conferencia-prensa.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TRANSFORMACIÓN DIGITAL
BBVA México lleva el cobro contactless a los teléfonos de sus usuarios
25 Jul 2025
por Francisco Iglesias
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<img width="768" height="432" src="https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-768x432.jpg" class="card-responsive-img fit-img" alt="Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect" decoding="async" srcset="https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-768x432.jpg 768w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-1280x720.jpg 1280w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-156x88.jpg 156w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-1536x863.jpg 1536w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-640x360.jpg 640w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-1024x575.jpg 1024w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect-lq.jpg 30w, https://img.itmastersmag.com/wp-content/uploads/2024/10/30082516/Hugo-Najera-BBVA-Mexico-Red-Hat-Summit-Connect.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTELIGENCIA ARTIFICIAL
BBVA México dirá adiós a su IVR; lo sustituirá con su asistente de AI Blue
29 Oct 2024
por Francisco Iglesias
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